As a result of striving for better taste, we have found that using only 100% domestic rice is the key, making our products not only delicious but also safe.
Soft Rice Crackers for Babies and Toddlers
Our long-seller product in its popular
retro-looking package
Vegetable rice crackers
with carrot,
cabbage, and spinach kneaded in
Ganbare! Yasai Kazoku
Fish rice crackers with
domestic sardine powder and carrot kneaded in
Ganbare! Kozakana Kazoku
A light, fluffy, quick-dissolving cracker made from the local Niigata-produced rice flour
Shrimp
Edamame
Light, crispy rice cracker with a nostalgic sweet and salty savor
Black soybean rice cracker
The harmony of crisp
and light airy texture
Rich flavor using a specially matured soy sauce
Soy Sauce
Roasted salt flavor with the natural aroma of the rice
Salt
Sweet and savory flavor with crunchy sugar coating
Sugar-Coated
BEIKA is the name for snacks made from rice, a food consumed by half of the world’s population.
As the rice is cooked in two stages, BEIKA is easily digested and has long been enjoyed as a healthy snack in traditional Japanese food culture.
There are two kinds of main ingredients of BEIKA: sticky glutinous rice for Arare and
Okaki, and non-glutinous rice, the staple food item of Japanese people, for Senbei.
Since the very beginning,
Iwatsuka has chosen all ingredients meticulously
to create BEIKA with exceptional taste.
As our current goals for further growth ,
we are to spread the food culture of BEIKA
and the word itself, and to create brand new, innovative products.
“From Rice Crackers to BEIKA” represents our ongoing quest for excellent taste.
Haruo Maki, President
IWATSUKA CONFECTIONERY CO.,LTD. was fortunate enough to celebrate its 70th Anniversary in 2017, thanks to our customers, business partners, shareholders and the warm support from the local community over the years. We are sincerely grateful.
70 years ago, the then small, snow-covered village of Iwatsuka was a poor farming community
where life depended on the household heads going off to the city to do seasonal work every winter.
Then IWATSUKA Agricultural Processing Factory was founded in 1947 by two villagers who were
determined to establish a local industry to free the community from such seasonal insecurities.
This was the origin of our “ founding spirit, ” of coexisting with the community through the link of
agricultural processed foods.
It constitutes the bedrock of our management philosophy and directs us to this day.
Japanese society is facing “the reality of a 21st century-type consumer society,” where business
environments are changing drastically. Issues to be resolved are abound and urgent. We must adapt
to this change and overcome obstacles by remembering our founding spirit.
We must continue to embark upon new challenges through a spirit of creation and cooperation to
create new social and economic value.
The IWATSUKA CONFECTIONERY CO.,LTD. Group, as a creator of delicious rice flavor, will uphold its resolution to
use only 100% domestic rice,
and to spread the Japanese food culture of BEIKA, along with smiles that say “ Delicious ! ”
throughout the world.
Iwatsuka was a poor, snow-covered farming village
where the men were forced to leave their families
every winter to find work in the city.
Two young men, Kinjiro Hiraishi and Keisaku Maki,
35 and 29 respectively at the time,
boldly aspired to create a business
that would enrich their destitute hometown.
Learning from the ingredient rice itself,
they started the BEIKA business from scratch.
They focused on the rice and forged ahead fearlessly
with great ingenuity.
This founding spirit is being passed down to present day.
Our founders once said,
“An agricultural processed food can only be as good as its
ingredients.
That is why you need good ingredients.
It is, however, possible to make bad processed food from
good ingredients.
That is why you need solid technology.
No matter how good the technology, nothing good can ever
come from bad ingredients.”
Kinjiro Hiraishi
Keisaku Maki
Over 70 years since Iwatsuka’s founding,
the wish of our founders to give to the local community has found its answer,
in the unique form of delivering smiles that say “Delicious!”
